CDMX — CHIDOJI
Turning a City’s Symbols into Digital Language
Mexico City is a city defined by its symbols — from the eagle devouring a snake on the national flag to the visual language of the Metro, street vendors and the trajineras of Xochimilco.
To celebrate that identity in the digital world, I helped lead the creative development of CHIDOJI, a downloadable sticker and emoji package designed to capture the spirit of Mexico City through contemporary iconography.
Working alongside illustrators and cultural experts in symbolism and design, we curated and directed a collection of stickers that translated the everyday language of the city into shareable digital expressions.
Released on Google Play and the App Store, CHIDOJI allowed citizens to communicate through images that felt unmistakably local, celebrating the humour, pride and cultural shorthand of Mexico City.
The project resonated widely, with international media highlighting the way the stickers captured the personality of the city.
“At last there’s an emoji that captures our love of tacos al pastor.”
— The New York Times, 2017