DEL VALLE - MESSENGER STICKERS
Turning Brand Interaction into Play
To deepen Del Valle’s relationship with its audience on social platforms, I led the development of a custom sticker set designed specifically for Facebook Messenger.
The goal was to move beyond traditional advertising and create a more playful, conversational way for the brand to live within everyday digital interactions.
The creative direction combined photographic textures of real oranges with whimsical illustrations inspired by goldfish, creating a distinctive visual language that felt both natural and character-driven. The hybrid approach allowed the fruit itself to become expressive, transforming simple ingredients into animated personalities users could share in conversation.
Designed for social behaviour rather than promotion, the sticker set gave Del Valle a presence within everyday messaging, allowing the brand to appear naturally within the language of its audience.