A safety messaging campaign for the Amy Gillett Foundation, raising awareness of the dangers associated with bicycle road use. Each Ride Rule provides an engaging way to help improve bike riders' awareness and understanding about how they can batter their safety.
This Campaign was seen in public transport areas in capital cities along Australia’s east coast in 2013. Postcards, web banners, posters and billboards were also created.
Check out their great work at www.amygillett.org.au